Slogan generator

Tell it what you sell and, if you like, your business name. Pick a tone, shortlist the lines that sound like you, then read the notes below before you print one.

Type what you sell above and the ideas appear here.

Slogan ideas

Your shortlist

Kept in this browser only.

What makes a slogan work

Say one thing. A slogan that promises quality, speed and low prices at once promises nothing. Pick the reason customers choose you.
Keep it short. It has to fit under a logo, on a van door and in a social media bio. Most good slogans are under eight words.
Read it out loud. If it trips you up, it will trip up a customer repeating it to a friend.
Make it yours. "Quality you can trust" could belong to anyone. Swap in a detail only you can claim: your town, your method, how long you've been doing it.
Don't promise what you can't prove. "Cheapest in town" or "the best" invites customers, and competitors, to check.

Can you protect a slogan?

Not with copyright. The U.S. Copyright Office says copyright does not protect names, titles, slogans or short phrases. A slogan can be a trademark, though: the USPTO says a trademark can be any word, phrase, symbol or design that identifies your goods or services.

A trademark doesn't make you the owner of the words in general. The USPTO explains that you only have rights to how a word or phrase is used with your specific goods or services. That cuts both ways: a slogan another business already uses for the same kind of product can get you into trouble, so search the USPTO trademark database before you print one.

Where to use it

Put the slogan where people decide whether to call you: under the logo on your website's home page, in your Google Business Profile description, in your email signature and on your social media profiles. Use the same wording everywhere. If you are still naming the business, start with the business name generator, and when the site is next, our guide to website builders for small business compares what each one costs.

Questions people ask

Can I trademark a slogan?

Often, yes. The USPTO says a trademark can be any word, phrase, symbol or design that identifies your goods or services, so a slogan can be one. It protects how the phrase is used with your goods or services, not the words in general. Search the USPTO trademark database before you use a slogan, and ask a trademark attorney if it matters to your business.

Can I copyright a slogan?

No. The U.S. Copyright Office says copyright does not protect names, titles, slogans or short phrases, and that in some cases these may be protected as trademarks instead.

Are these slogans free to use?

The generator builds them in your browser from original templates and your words, and sends nothing anywhere. Because the templates are short and common, someone may already use a similar line, so search before you commit to one.

What is the difference between a slogan and a tagline?

People use the words almost interchangeably. A tagline usually stays with the brand for years, next to the logo; a slogan is often written for one campaign or product. The generator works for both.