Klaviyo is the email platform most online stores end up on: it reads your store's orders and browsing data, so you can email people about the products they looked at or bought. Its pricing follows one rule. You pay for the number of active profiles on your list, and the send limit grows with it.

Klaviyo prices by country, so we opened its pricing page from a US connection. Prices below are its US dollar estimates at the time of our last update; Klaviyo calls them an "estimated price per month", and taxes are extra.

Klaviyo pricing at a glance

Plan Price Emails a month Who it suits
Free $0, up to 250 active profiles 500 Testing Klaviyo on a new store
Email From $20 a month for 500 profiles 10 × your profiles Stores that mainly send email
Marketing From $90 a month for 500 profiles 10 × your profiles Stores that also want push, loyalty and personalization

Price by list size

Active profiles Email plan Marketing plan Emails a month
500 $20 $90 5,000
1,000 $30 $100 10,000
1,500 $45 $115 15,000
2,500 $60 $130 25,000
5,000 $100 $170 50,000
10,000 $150 $220 100,000
10,500 $175 $321 105,000
15,000 $350 $505 150,000
25,000 $400 $575 250,000
30,000 $500 $758 300,000

Monthly price by number of active profiles

  • Email
  • Marketing
$0 $200 $400 $600 $800 500 1.5K 5K 10.5K 25K 30K Email, 500: $20 Email, 1K: $30 Email, 1.5K: $45 Email, 2.5K: $60 Email, 5K: $100 Email, 10K: $150 Email, 10.5K: $175 Email, 15K: $350 Email, 25K: $400 Email, 30K: $500 Marketing, 500: $90 Marketing, 1K: $100 Marketing, 1.5K: $115 Marketing, 2.5K: $130 Marketing, 5K: $170 Marketing, 10K: $220 Marketing, 10.5K: $321 Marketing, 15K: $505 Marketing, 25K: $575 Marketing, 30K: $758 $758 Marketing $500 Email
Klaviyo's estimated monthly price at each list size, read from its US pricing page. The points are not evenly spaced, so read the steps, not the slope. The $19 first-month offer is not included.
Show the numbers
EmailMarketing
500$20$90
1K$30$100
1.5K$45$115
2.5K$60$130
5K$100$170
10K$150$220
10.5K$175$321
15K$350$505
25K$400$575
30K$500$758

The step to watch is just past 10,000 profiles. Up to 10,000, the Email plan rises slowly, to $150 a month. At 10,500 profiles it is already $175, and the Marketing plan jumps from $220 to $321; by 15,000 they reach $350 and $505. If your list is close to 10,000, clean out contacts who never open before you cross that line.

Klaviyo is currently offering $19 off the first month of the $20 Email plan, so the first month costs $1. The pricing page calls it limited-time and links to full terms.

The free plan

The free plan covers up to 250 active profiles and 500 emails a month. It includes email campaigns, sign-up forms, basic segmentation, basic templates, reports and dashboards, and AI-written subject lines, plus $5 of mobile messages and $5 of usage of Composer, Klaviyo's AI marketing agent, each month. Email support lasts only for the first 60 days; after that you rely on the help center, community and Klaviyo Academy.

It is enough to set up your store integration and a welcome series. Most stores outgrow it within months.

Email plan

The Email plan starts at $20 a month for 500 active profiles. On top of the free plan it adds A/B testing, advanced email templates, 350+ integrations, a social content library, audience and conversion dashboards, and security features for sender reputation. Generative AI extends from subject lines to content, images and segments.

Example: a store with 2,500 active profiles pays $60 a month, or $720 a year, with up to 25,000 emails a month: enough for two or three campaigns a week plus automated flows.

Marketing plan

The Marketing plan starts at $90 a month for 500 profiles, and from 1,000 to 10,000 profiles it costs $70 a month more than the Email plan. It adds:

  • Mobile push and in-app messages.
  • Predictive analytics and marketing and segment performance reports.
  • Social engagement data and advanced social auto-reply tools.
  • Klaviyo's Customer Hub: onsite personalization, product recommendations, loyalty rewards, order tracking and self-service.

It pays off if you would otherwise buy a separate loyalty or personalization app. If you only send newsletters and flows, the Email plan covers it. For automation without a store focus, compare ActiveCampaign's prices by list size; if social media is the bigger job, a dedicated tool like Hootsuite starts at $99 a user a month billed annually.

How Klaviyo compares on price

At 500 contacts, Klaviyo's Email plan is $20 a month. Constant Contact starts at $10.20 a month for Lite and $29.75 for Standard, both billed annually, and every Constant Contact plan includes live phone and chat support; see our Constant Contact pricing guide for its prices at larger list sizes. For a free plan that keeps more contacts, see our list of Mailchimp alternatives, which compares Kit's free plan for up to 10,000 subscribers and MailerLite.

Is Klaviyo worth it for a small business?

For an online store, usually yes: its store integrations and product-based flows are why it costs more than a plain newsletter tool. For a service business that sends a monthly newsletter, it is more than you need, and a contact-priced tool like Constant Contact or MailerLite will be simpler. Start on the free plan, connect your store, and upgrade to Email once your list passes 250 active profiles.