Kit, the email platform that was called ConvertKit until its rebrand, is built for people who publish: newsletter writers, course creators, coaches, podcasters and small businesses that sell what they know. Its pricing works differently from most email tools. The free plan is unusually large, and the paid plans charge by how many subscribers you have, not by how many emails you send.
Prices below are Kit's US dollar list prices from its pricing page, including the price for each subscriber tier, which the page shows one at a time on a slider.
Kit pricing at a glance
| Plan | Price for up to 1,000 subscribers | Yearly billing | Who it is for |
|---|---|---|---|
| Free | $0, up to 10,000 subscribers | Not applicable | A new newsletter, one person |
| Creator | $39 a month | $390 a year | A creator or small business that needs automation |
| Pro | $79 a month | $790 a year; $593 for the first year with Kit's current offer | A growing business with a team |
Every paid plan has a 14-day free trial with no credit card, and Kit offers refunds within the first 30 days after you sign up, on monthly or yearly plans.
Free: up to 10,000 subscribers for $0
Kit's free plan is the reason many people start here. It covers up to 10,000 subscribers, against 250 on the free plans of Mailchimp and MailerLite. It includes:
- Unlimited landing pages, forms and email broadcasts.
- Tagging and segmentation.
- Selling digital products, paid newsletters, recurring subscriptions and a tip jar.
- Smart Recommendations from other Kit creators.
- A/B testing of two subject lines, custom HTML email templates and conditional content.
- One user and email support.
What to watch:
- No automations. The free plan has no visual automation builder and no automated email sequences, so you can't set up a welcome series that runs on its own. That is the main reason people upgrade.
- Kit branding stays on your landing pages, emails and product pages.
- No app integrations from Kit's App Store and no RSS-to-email campaigns.
Choose it if you are starting a newsletter and will send each issue by hand. Many writers stay on Free well past their first thousand subscribers.
Creator: automation and a second user
Creator starts at $39 a month for up to 1,000 subscribers, or $390 a year. It includes everything in Free, plus:
- Unlimited visual automations and automated email sequences, such as a welcome series or a course delivered over several days.
- More than 100 direct app integrations and RSS campaigns.
- Two users.
- Removal of Kit branding.
- SMS marketing, polls, abandoned checkout recovery for Shopify, Fourthwall and Wix stores, and sending in each subscriber's time zone.
- Paid Recommendations and newsletter sponsorships, two ways to earn from your list.
- 24/7 email and chat support, and free migration from another platform.
What to watch:
- The price climbs with your list. Creator is $89 a month at 5,000 subscribers and $139 at 10,000.
- Only two users. A third person needs Pro.
- Paid Recommendations carry a 23.5% fee on what you earn through them.
Choose it if you need a welcome sequence, a lead magnet that delivers itself, or a product launch funnel. For most small businesses, Creator is the plan to budget for.
Pro: a team and better reporting
Pro starts at $79 a month for up to 1,000 subscribers, or $790 a year. It adds to Creator:
- Unlimited users and collaborative editing of the same email.
- Subscriber engagement scoring, engagement analytics and Subscriber Signals, which Kit describes as audience research on your list.
- Deliverability reporting and an insights dashboard for revenue across your campaigns.
- Advanced A/B testing of up to five subject lines or your content.
- A newsletter referral system through a free SparkLoop plan, which Kit values at $99 a month.
- Facebook custom audiences, a custom tracking domain and editing links in emails already sent.
- Quarterly performance audits from Kit's Growth Concierge team and priority support.
What to watch:
- Pro costs $40 a month more than Creator at 1,000 subscribers and $50 more at 10,000. Most of what it adds is reporting, so it pays off once email is a meaningful part of revenue.
Choose it if more than two people work in the account, or you sell enough by email that deliverability and engagement data matter.
Kit pricing by subscriber count
Kit charges for unique, active subscribers. Here is every tier up to 55,000, on monthly and yearly billing:
| Subscribers | Creator monthly | Creator yearly | Pro monthly | Pro yearly |
|---|---|---|---|---|
| Up to 1,000 | $39 | $390 | $79 | $790 |
| 1,001 to 3,000 | $59 | $590 | $99 | $990 |
| 3,001 to 5,000 | $89 | $890 | $139 | $1,390 |
| 5,001 to 8,000 | $119 | $1,190 | $169 | $1,690 |
| 8,001 to 10,000 | $139 | $1,390 | $189 | $1,890 |
| 10,001 to 15,000 | $169 | $1,690 | $249 | $2,490 |
| 15,001 to 20,000 | $189 | $1,890 | $269 | $2,690 |
| 20,001 to 25,000 | $199 | $1,990 | $279 | $2,790 |
| 25,001 to 35,000 | $259 | $2,590 | $363 | $3,630 |
| 35,001 to 45,000 | $319 | $3,190 | $447 | $4,470 |
| 45,001 to 55,000 | $379 | $3,790 | $519 | $5,190 |
Kit's monthly price by list size, Creator and Pro
- Creator
- Pro
Show the numbers
| Creator | Pro | |
|---|---|---|
| 1,000 | $39 | $79 |
| 3,000 | $59 | $99 |
| 5,000 | $89 | $139 |
| 8,000 | $119 | $169 |
| 10,000 | $139 | $189 |
| 15,000 | $169 | $249 |
| 20,000 | $189 | $269 |
| 25,000 | $199 | $279 |
| 35,000 | $259 | $363 |
| 45,000 | $319 | $447 |
| 55,000 | $379 | $519 |
Above 55,000 the tiers go up in steps of 10,000 subscribers, to $2,299 a month for Creator and $2,599 for Pro at the 400,000-subscriber tier; above 500,000 Kit quotes a custom plan.
Two things the table shows. First, the jump from Free to Creator is steep for a list just under 10,000: $0 one month, $139 the next, if you need automation. Second, from 10,000 to 25,000 subscribers Creator rises only $60 a month, so a fast-growing list gets cheaper per subscriber.
The yearly discount
Kit's yearly price is 10 times the monthly price: you pay for 10 months and get 12. Kit rounds this to "save 17%". At 1,000 subscribers, Creator costs $390 a year instead of $468, a saving of $78; Kit shows it as $33 a month.
On top of that, Kit is running a first-year discount on yearly Pro: 25% off for lists up to 75,000 subscribers and 10% off for lists from 75,001 to 500,000. Kit's offer details say it ends on November 30, 2026, and the plan renews at the standard price after the first year. At 1,000 subscribers that makes Pro $593 for the first year, then $790. At 10,000 subscribers it is $1,418, then $1,890.
What happens as your list grows
Kit's FAQ is clear on the rules:
- Upgrades are automatic. When you go over your tier's limit, Kit moves you to the next tier and keeps sending. You won't be cut off, but the bill rises without a decision on your part.
- Downgrades are manual. If you delete inactive subscribers and drop below a tier, Kit says its team has to downgrade the plan by hand, so you email support to adjust it.
- No sending limits. You can send as many emails as you want on every plan, so a weekly or even daily newsletter costs the same as a monthly one.
The practical habit: clean your list of subscribers who never open before you cross a tier boundary, and ask Kit to downgrade if you fall back under it.
Trials, refunds and switching from another tool
Both paid plans come with a 14-day free trial and no credit card is needed to start it. When the trial ends, you add a card to keep Creator or Pro, or you simply carry on with the free plan. Kit suggests adding billing details before the trial ends so nothing pauses.
Refunds: Kit says it refunds monthly and yearly plans as long as you are within the first 30 days after you signed up for your account. Note that the 30 days run from your sign-up date, not from your first payment, so a long stretch on the free plan before upgrading uses up that window.
Migration: on Creator and Pro, Kit's in-house team moves your list, forms, templates and automations from another platform for free. The free plan doesn't include the migration service, so if you are moving a large list with existing automations, start a paid trial and ask for the migration then.
How to keep your Kit bill down
- Stay on Free as long as you send by hand. The free plan has every broadcast feature a weekly newsletter needs. Upgrade when you need sequences, not before.
- Pay yearly once the list is stable. Twelve months for the price of 10 is the simplest saving Kit offers.
- Clean your list before a tier boundary. Kit counts unique, active subscribers. Removing people who haven't opened in months can keep you a tier lower, and Kit downgrades on request.
- Check whether you really need Pro. If two people manage the account, Creator's two users are enough. Pro's extra cost mostly buys reporting and unlimited users.
- Time a Pro upgrade with the offer. Kit's first-year Pro discount runs until November 30, 2026, and only the first year is discounted.
Fees on products and subscriptions
If you sell through Kit, every plan charges 3.5% + 30 cents per sale of a digital product or subscription. Kit says this includes card processing fees, so its own share is 0.6%. Paid Recommendations, available on Creator and Pro, carry a 23.5% fee.
Kit compared with MailerLite and Mailchimp
At small and mid-sized lists, Kit's paid plans cost more than MailerLite's. On yearly billing:
| Subscribers | Kit Creator, a year | MailerLite Comfort, a year |
|---|---|---|
| 1,000 | $390 | $205.20 |
| 5,000 | $890 | $529.20 |
| 10,000 | $1,390 | $961.20 |
A year on the first paid plan: Kit Creator and MailerLite Comfort
- Kit Creator
- MailerLite Comfort
Show the numbers
| Kit Creator | MailerLite Comfort | |
|---|---|---|
| 1,000 subscribers | $390 | $205.20 |
| 5,000 subscribers | $890 | $529.20 |
| 10,000 subscribers | $1,390 | $961.20 |
MailerLite Comfort costs $19 a month for up to 1,000 subscribers on monthly billing, and $17.10 a month billed yearly. But Comfort caps sending at 10 times the top of your tier each month, while Kit has no sending limit, and the free plans are very different: MailerLite Free has 250 subscribers, two user seats and 2,500 emails a month, but it includes automations. Kit Free has 10,000 subscribers and one user, without automations.
Mailchimp's free plan is the smallest of the three: 250 contacts, one seat and up to 500 emails a month, 250 a day. We have left out Mailchimp's paid prices because its pricing page shows different prices by country.
For the full side-by-side, see our Mailchimp alternatives guide, and our email marketing for small business roundup prices seven tools at 500, 2,500 and 10,000 contacts. If you want phone support, compare Constant Contact's pricing; if automation is the main job, ActiveCampaign; for an online store, Klaviyo.
What a small business actually pays
A coach with 800 subscribers and a welcome sequence. Creator at the 1,000 tier: $390 a year billed yearly, or $468 over 12 months billed monthly.
A consultant with 4,000 subscribers, a weekly newsletter and an assistant. Two users fit on Creator: the 5,000 tier costs $890 a year billed yearly. If a third person joins, Pro at the same tier costs $1,390 a year, or $1,043 for the first year while Kit's 25% offer runs.
A newsletter with 9,000 subscribers sent by hand. The free plan still covers it, at $0. Once you need automation, Creator at the 10,000 tier costs $1,390 a year, and you should plan for the next tier at $1,690 once the list passes 10,000.
The emails you send still need images. If you design them yourself, our Canva pricing guide shows what Canva costs for one person or a small team.
Is Kit worth it?
If you write a newsletter or sell courses, digital products or coaching, Kit is easy to recommend: start on the free plan, which takes you to 10,000 subscribers at no cost, and move to Creator from $39 a month when you need sequences and automations. Pay yearly once you are sure, for 12 months at the price of 10.
If you run a local shop or service business that sends promotions, Kit's creator focus and higher paid prices make MailerLite or Constant Contact a better fit at most list sizes. And if you already have a large list and need automation from day one, compare the yearly totals above before you commit.