Dynamics 365 Pricing: Sales Professional, Enterprise and Premium Costs

Dynamics 365 is Microsoft's line of business apps, and "Dynamics CRM" today mostly means Dynamics 365 Sales, with Customer Service as its sister app. Unlike many enterprise vendors, Microsoft prints its prices. The numbers are high next to small-business CRMs, every plan is paid yearly, and the AI features come with a second meter: Copilot Credits.

The prices below are Microsoft's US dollar list prices from its en-us pricing pages at the time of our last update. Microsoft adds that the prices are for information only and may differ by currency, country and region, with the actual price shown at checkout. If you buy through a partner, ask for the quote in writing.

Dynamics 365 Sales pricing at a glance

Microsoft also offers a free trial of Dynamics 365 Sales from the same page. It doesn't state the trial length there, so check the terms when you sign up.

Sales Professional: $65 a user

Sales Professional is the entry plan at $65 per user per month, paid yearly. Microsoft describes it as core sales force automation, Microsoft 365 interoperation, reporting and dashboards. In practice that covers:

• Leads, opportunities, accounts and contacts.
• Product and price lists, bundles, quotes, orders and invoices.
• The mobile app.
• Export to Excel and analytics with Power BI.
• Customization and automation, marked "Limited" in Microsoft's comparison table.

What it doesn't include: custom apps, advanced sales force automation (forecasting, sales goals, territory management), conversation intelligence, sales engagement tools and Copilot. The comparison table shows access to the four prebuilt sales agents on Professional, but agents need Copilot Credits, which Professional doesn't include.

Choose it if your team wants a CRM that sits inside Outlook and Teams, and your sales process is a pipeline with quotes, not a forecasting machine.

Sales Enterprise: $105 a user

Sales Enterprise costs $105 per user per month, paid yearly, $40 more than Professional. Microsoft calls it sales force automation "with contextual insights, AI, and advanced customization". Over Professional it adds:

• Full customization and automation, and custom apps.
• Advanced sales force automation: forecasting, assistant cards, competitors, sales goals and territory management.
• Conversation intelligence and sales engagement, each with an included capacity. Conversation intelligence covers call transcription and analysis, coaching tools and seller dashboards; sales engagement covers the sales accelerator, predictive lead and opportunity scoring and relationship analytics.
• Copilot in Dynamics 365 Sales: lead and opportunity summaries, meeting preparation, email summaries and reply drafts, and natural language chat.
• Copilot in Outlook and Teams: creating and editing Dynamics 365 records from Outlook, opportunity and email thread summaries, and in Teams, conversation intelligence, deal rooms and live tips on calls.

What to watch: the footnotes. Microsoft says the Teams Copilot features need additional licenses, and so do the workflows built with Power Automate and the custom apps built with Power Apps. Ask exactly which licenses your setup needs before you sign.

Sales Premium: $150 a user

Sales Premium is $150 per user per month, paid yearly, and you buy it by contacting Microsoft rather than online. It includes everything in Enterprise plus:

• 1,000 Copilot Credits per user per month to run prebuilt and custom agents.
• Sales Insights, AI-recommended actions and AI-powered data enrichment.
• Advanced sales engagement: who knows whom, notes analysis and predictive forecasting.

The credits are the main reason to pay the extra $45 a user over Enterprise. Without them, running the sales agents means buying credits separately.

Microsoft Relationship Sales

Microsoft Relationship Sales is Sales Enterprise plus LinkedIn Sales Navigator (Advanced Plus edition). Microsoft lists the price as "Variable", sells it through its sales team and requires a 10-seat minimum. With ten seats as the floor, it is aimed at larger sales teams.

Copilot Credits and agents

Microsoft's sales agents (Sales Qualification Agent, Sales Opportunity Agent, Sales Research Agent and the Sales Close Agent, in preview) are listed on Professional, Enterprise and Premium, but they don't run on the license alone. They consume Copilot Credits:

• Sales Premium includes 1,000 credits per user per month.
• Pay-as-you-go: you pay at the end of each monthly billing period for the credits you used, with no upfront commitment.
• Pre-purchase plan: you buy Copilot Credit Commit Units up front, and Microsoft says you can save up to 20%. Pay-as-you-go picks up automatically if the prepaid credits run out.

Both credit options are bought through Microsoft Copilot Studio and require an Azure subscription. Microsoft didn't show a per-credit rate on the Sales page, so you can't estimate an agent bill from it. If agents are part of your reason to buy, ask Microsoft for a usage estimate in writing.

What a sales team pays in a year

Because every plan is paid yearly, the real decision is the annual total. At list price:

These figures are licenses only. Three things often sit on top:

1. Microsoft 365. Dynamics is built to work with Outlook and Teams. If your team doesn't already have them, Microsoft 365 Business Basic is $7 a user a month paid yearly, and Business Standard with Copilot is $23.50.
2. Power Platform licenses for heavier workflows and custom apps, per Microsoft's footnotes.
3. Setup help. Microsoft's pricing pages don't list implementation or partner fees. If you hire a partner to set it up, get a fixed-price quote before you commit.

Professional, Enterprise or Premium: what the upgrades cost

The gap between plans looks small per user and adds up over a year. For a team of five:

• Professional to Enterprise adds $40 a user a month: $2,400 a year for five people. That buys forecasting, territories, sales goals, conversation intelligence, sales engagement, full customization and Copilot in Sales, Outlook and Teams.
• Enterprise to Premium adds $45 a user a month: $2,700 a year for five people. That buys the 1,000 Copilot Credits per user per month, Sales Insights, AI-recommended actions, data enrichment and advanced sales engagement.

A simple test for the first step: if your sales manager builds the forecast in a spreadsheet every Monday, Enterprise replaces that spreadsheet. If nobody forecasts, Professional is enough.

For the second step, the question is whether your team will actually use agents. Premium's credits are included every month whether you use them or not. If you expect light use, Enterprise plus pay-as-you-go credits keeps the bill tied to what you run; if you expect daily use, Premium's bundle is the simpler budget line.

Ways to keep the bill down

1. Size the license to the plan you need today. Every plan is paid yearly, so buying Enterprise "for later" costs a full year at the higher price. Start at the lowest plan that covers your current process.
2. Count only the people who sell. The price is per user, so every seat costs $780 a year or more. Before you license an owner or an accountant who only reads reports, ask Microsoft what access occasional viewers need.
3. Use the free trial with real data. Load a slice of your pipeline, build one quote and one report, and see whether Professional's "Limited" customization is enough before you commit.
4. Put Copilot Credits on a budget. If you go pay-as-you-go, set a usage estimate with Microsoft first, since the Sales page doesn't show a per-credit rate.
5. Get two quotes. Microsoft and its partners both sell Dynamics. Ask each for the total first-year cost: licenses, credits, Power Platform licenses and setup.

Dynamics 365 Customer Service pricing

If support, not sales, is your bottleneck, Customer Service is priced the same way, per user per month and paid yearly:

Example: four sellers and two support agents, paid yearly. Four Sales Enterprise users cost 4 × $105 × 12 = $5,040, and two Customer Service Professional users cost 2 × $50 × 12 = $1,200: $6,240 a year in licenses, before credits, Power Platform licenses or setup.

Microsoft notes a discount on Contact Center when you buy it with Customer Service Enterprise or Copilot for Service, without stating the amount, and says Customer Service Premium includes base Copilot Credit capacity. Microsoft also says Azure Communication Services pricing is separate and not included. The Customer Service plans are bought by contacting Microsoft.

Dynamics 365 vs Salesforce

Dynamics and Salesforce are the two big enterprise CRMs, and both publish prices. At list price, Dynamics is cheaper tier for tier:

Prices per user per month. Salesforce bills Starter Suite monthly or annually and everything above it annually; Dynamics lists every Sales plan paid yearly.

For a five-person team on the full sales tiers, Dynamics Sales Enterprise comes to $6,300 a year against $11,700 for Salesforce Sales Cloud Core (5 × $195 × 12).

Two differences matter more than the gap. Salesforce has a $25 Starter Suite, so a three-person team can start for $900 a year, against $2,340 for Dynamics Sales Professional. And Dynamics is the natural choice if your company already runs on Microsoft 365, because it works inside Outlook and Teams. Our Salesforce pricing guide breaks down each Salesforce edition, and Salesforce alternatives covers the field.

Cheaper CRMs for a small team

For a small business, Dynamics 365 is often more CRM than the team will use. Zoho CRM, for comparison, lists Standard at $14 a user a month billed yearly ($20 monthly), Professional at $23 ($35 monthly) and Enterprise at $40 ($50 monthly) in US dollars. Even Zoho's Enterprise plan costs less than Dynamics Sales Professional.

Where to look next:

• CRM pricing compares the cost per seat across the main CRMs.
• Zoho CRM pricing, HubSpot CRM pricing and Pipedrive pricing go plan by plan.
• Free CRM for small business covers the plans that cost nothing.

If you are pricing other Microsoft tools at the same time, our Microsoft Project pricing guide covers Planner and the Project desktop editions.

Is Dynamics 365 worth it for a small business?

Choose Sales Professional at $65 if you live in Outlook and Teams, want quotes and invoices tied to the pipeline, and have someone, in-house or a partner, to set it up.

Choose Sales Enterprise at $105 if you need forecasting, territories, call intelligence and Copilot inside Outlook and Teams.

Choose Sales Premium at $150 only if you plan to run Microsoft's sales agents every day; the included 1,000 Copilot Credits per user are what you are paying for.

Skip Dynamics if you are under ten sellers, have no Microsoft 365 setup and want to start this week. A small-business CRM will cost a fraction as much, and you can move up later if you outgrow it.