Pipedrive is a CRM built around the sales pipeline: deals move across stages, and the software nags you about the next call or email. It has no free plan, but its entry price is low and the plans step up in a predictable way, per seat.
Pipedrive prices by country, so we opened its pricing page from a US connection. The prices below are its US dollar list prices at the time of our last update; taxes are extra.
Pipedrive pricing at a glance
| Plan | Billed annually | Billed monthly | One annual payment per seat | Who it suits |
|---|---|---|---|---|
| Lite | $14 per seat a month | $24 per seat a month | $168 | Solo sellers and small teams that need a clean pipeline |
| Growth | $39 per seat a month | $49 per seat a month | $468 | Teams that want email sync and automated follow-ups |
| Premium | $59 per seat a month | $79 per seat a month | $708 | Teams that generate and route their own leads |
| Ultimate | $79 per seat a month | $99 per seat a month | $948 | Larger teams that need security controls and longer phone-support hours |
Pipedrive says annual billing saves up to 42%. That is the Lite plan: $14 against $24, the biggest gap of the four. On the other plans the discount is $10 to $20 a seat.
Lite: the pipeline and the basics
Lite is $14 per seat a month billed annually, or $24 billed monthly. It includes:
- Lead, calendar and pipeline management in one place.
- AI-powered report creation from a text prompt.
- Data import from a spreadsheet or another CRM, and 500+ integrations, including Zapier and Zoom.
- Pipedrive Nova, its meeting intelligence tool: a brief before each meeting, a call transcript and suggested CRM updates afterward.
What Lite does not include is the email side of selling. Full email sync and automated sequences start on Growth.
Growth: email sync and automations
Growth is $39 per seat a month billed annually ($49 monthly). On top of Lite it adds:
- Full sync with Gmail, Outlook or your company email, with bulk sending and open and click tracking.
- Automations and nurturing sequences.
- Subscriptions and forecast reports.
- A meeting scheduler and a contacts timeline.
For most small sales teams this is the plan that replaces a spreadsheet plus an inbox. Example: three reps on Growth billed annually cost 3 × $468 = $1,404 for the first year; billed monthly, 3 × $49 × 12 = $1,764.
Premium and Ultimate
Premium, at $59 billed annually ($79 monthly), adds lead generation and routing, custom lead scoring and company data enrichment, AI multi-email tools, contracts and e-signatures, and more customization for teams, reports and data fields.
Ultimate, at $79 billed annually ($99 monthly), adds account security rules and alerts, phone and email data enrichment, a sandbox test account, extended phone support and partner discounts (Pipedrive lists 20% off PandaDoc and CloudTalk and 15% off Surfe).
First-year cost for three seats
- Billed monthly
- Billed annually
Show the numbers
| Billed monthly | Billed annually | |
|---|---|---|
| Lite | $864 | $504 |
| Growth | $1,764 | $1,404 |
| Premium | $2,844 | $2,124 |
| Ultimate | $3,564 | $2,844 |
Add-ons
Pipedrive sells several tools separately, on any plan. Lead capture (LeadBooster) and e-signatures are also included from Premium up. Its pricing page lists them with "starting from" prices:
| Add-on | What it does | Starting price |
|---|---|---|
| Campaigns | Email marketing campaigns | From $13.33 |
| Projects | Project tracking after the sale | From $16 |
| LeadBooster | Lead capture tools | From $32.50 |
| Smart Docs | Proposals and documents | From $32.50 |
| Web Visitors | See which companies browse your site | From $41 |
Pipedrive does not show on the plans page what each starting price covers, so check the add-on page before you count it in your budget.
Trial and billing
Every plan comes with a free 14-day trial with no credit card required, and you can invite as many teammates as you like during the trial. Monthly billing charges you on the same day each month; annual billing takes one payment for the year. Pipedrive accepts major credit and debit cards and PayPal.
How Pipedrive compares on price
| CRM | Entry price per user a month | Free plan |
|---|---|---|
| monday CRM Basic | $12 billed yearly, minimum 3 seats | No; 14-day trial |
| Pipedrive Lite | $14 billed annually | No; 14-day trial |
| Zoho CRM Standard | $14 billed annually | Free for up to 3 users |
| HubSpot Starter | $20 list price (promo from $7 for new customers) | Free for up to 2 users |
Pipedrive's entry price is close to Zoho CRM's, but Zoho adds a free plan; see our Zoho CRM pricing guide. If you would rather start free, HubSpot's free CRM covers two users. And if your sales team also needs project boards, compare monday CRM's pricing, or see more options in our Salesforce alternatives guide.
Is Pipedrive worth it for a small business?
Take the 14-day trial on Growth, because that is where email sync and automations begin, then decide whether Lite is enough. If your team sends follow-ups from Gmail or Outlook every day, Growth at $39 a seat billed annually is usually worth the extra $25 over Lite. Pay annually only once you are sure; the monthly price costs $10 more a seat a month on Growth.