HubSpot CRM Pricing: What Each Plan Really Costs a Small Team

HubSpot is one of the few CRMs you can run for free for as long as you like, which is why it lands on so many shortlists. The bill starts once you need more than two users, more automation or more email, and it climbs in steps: a cheap Starter tier, then a large jump to Professional with a one-time onboarding fee on top.

Prices below are HubSpot's US list prices as shown on its pricing pages at the time of our last update. HubSpot runs promotions often, so the checkout page is the final word.

HubSpot pricing at a glance

The free CRM: what you get

The free plan is a real CRM, not a trial. HubSpot says it "has no time limit", and it includes:

• Up to 2 users and 1,000 contacts, with up to 1 million records across other standard objects such as deals and companies.
• 2,000 marketing email sends a month, carrying HubSpot branding.
• 10 active segments, 10 reporting dashboards and one automated email action.
• A single personal meeting link, also HubSpot-branded.

For a two-person business that mainly needs a shared contact list and a deal pipeline, that is often enough. The ceiling arrives when a third person needs to log in, or when you want automated follow-ups.

Starter: the cheap step up

Starter is sold per seat. HubSpot shows two numbers for it: $20 per seat per month, and a promotional price from $7 per seat per month. The fine print on the pricing page says the "save up to 65%" offer applies when you "choose a monthly or annual subscription", is for new customers only, and that some offers are time-limited. HubSpot does not say which billing option gets the full discount, so treat $7 as the best-case introductory price and $20 as the list price, and check the total at checkout.

Each Starter hub (Marketing, Sales, Service, Content and Data) is listed at the same starting price. Compared with the free plan, Starter adds:

• Up to 50 active segments and 30 dashboards.
• Up to 50 sales workflows, with restricted triggers and actions.
• Marketing email sends of five times your marketing contact tier each month.
• 500 calling minutes and one HubSpot phone number in Sales and Service Hub.
• 500 HubSpot Credits a month for AI and data features.

Starter uses "core seats". A five-person team on the $20 list price pays $100 a month; at the $7 promotional price it is $35 a month.

Professional: where the bill jumps

Sales Hub Professional is shown at $90 per seat per month, with $100 per seat per month next to it. HubSpot offers three billing options (pay monthly, commit annually, pay annually) without saying which one each figure belongs to, so expect $90–$100 depending on the option you choose. On top of that, HubSpot charges a required one-time onboarding fee of $1,500, which the pricing page says is not included in the listed price.

What the money buys, according to HubSpot's comparison table:

• Up to 300 fully customizable workflows, against 50 restricted ones on Starter.
• Up to 100 pipelines (Starter allows 15).
• Up to 10 lead scores (Starter allows 5).
• Phone support in addition to email.
• 3,000 HubSpot Credits a month.

Example first-year cost for three sales reps on Professional at $90 a seat: 3 × $90 × 12 = $3,240, plus the $1,500 onboarding fee, so $4,740 before taxes and add-ons.

Marketing Hub Professional is priced differently: it starts at $800 a month with three core seats and 2,000 marketing contacts (HubSpot also shows an $890 figure for another billing option), with extra core seats from $45 a month and a $3,000 onboarding fee.

Enterprise

Sales Hub Enterprise starts at $150 per seat per month with a $3,500 onboarding fee. It raises the limits again (up to 1,000 workflows and 350 pipelines) and adds the ability to trigger sequences from workflows. Marketing Hub Enterprise starts at $3,600 a month with five core seats and 10,000 marketing contacts, plus a $7,000 onboarding fee.

Most small businesses never need this tier.

HubSpot alternatives

If HubSpot's paid tiers are more than you want to spend, two cheaper routes are worth comparing. Zoho CRM is free for three users and costs $14 per user per month billed annually on Standard, with forecasting and multiple pipelines included. Our Salesforce alternatives guide puts HubSpot, Zoho CRM and Zoho's simpler Bigin side by side.

If you mainly need email marketing

HubSpot's free plan includes 2,000 marketing emails a month, but every one carries HubSpot branding, and Marketing Hub Professional starts at $800 a month. If newsletters and promotions matter more to you than a sales pipeline, a dedicated email tool is usually cheaper: compare Constant Contact's plans by contact count or our list of Mailchimp alternatives.

Costs that are easy to miss

• Onboarding fees on Professional and Enterprise are one-time but required.
• Marketing contacts are priced in tiers on Marketing Hub. HubSpot lets you buy more but does not list the price on its pricing page, so get a quote before you import a large list.
• HubSpot Credits reset every month and do not roll over. Extra credits are listed at $0.010 each.
• Seats add up. View-only seats are free, so keep people who only read reports on view-only access.

Discounts

HubSpot offers discounted pricing to eligible startups and nonprofits through its HubSpot for Startups and HubSpot for Nonprofits programs. It does not publish those prices.

Is HubSpot worth it for a small business?

Start on the free plan; there is nothing to lose. Move to Starter when you need a third user or basic automation, and take the new-customer promotional price while it is offered. Think hard before Professional: for a three-person team, the first year costs several thousand dollars once onboarding is included.

If Professional is out of reach, compare it with Zoho CRM's per-user plans, which cost $14 per user per month billed annually and list no required onboarding fee, or read our list of Salesforce alternatives for other options.